Alysa Liu's new reality: fame, fashion and the fast lane

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Alysa Liu's new reality: fame, fashion and the fast lane

Phillip DiGuglielmo began to see the handwriting on the wall not long after murals of Alysa Liu went up in Oakland and suburban Los Angeles.

For two weeks after Liu won the Olympic women’s singles title Feb. 19 in Milan, she and DiGuglielmo, her coach, still planned on going to Prague later this month so she could defend her world title.

“I knew her training wouldn’t be optimal, but we’re used to that,” DiGuglielmo said by telephone. “But this was going to be far from optimal.”

He understood that it was time for Liu to optimize the things coming her way since she became a sensation at the Olympics.

“She is just exploding,” he said. “Even her agents are overwhelmed. You have to balance what is her opportunity to build her brand versus going to worlds.”

By last Friday, she and her team agreed it was best for Liu to withdraw from the World Championships.

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"She doesn't want to be famous. She wants to be Alysa."

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"She doesn't want to be famous. She wants to be Alysa."

Alysa Liu won two Olympic gold medals by doing things her way.

And, her coach says, Liu hopes to keep doing that once she leaves Italy on Sunday.

That’s why it’s probably a good thing that she has skating commitments to keep her busy for the next two months, including a trip to Prague to defend her world title in late March.

“No press tour right away, no nothing,” coach Phillip DiGuglielmo said Saturday via telephone from Milan, not long before Liu closed down the exhibition gala’s solo performances.

“We have to figure out how we are going to train (for worlds). We may have to ask the rink management (in Oakland, Calif.) to close the rink when she trains because of the attention she has gotten. “Dealing with that kind of attention is not what she wants now. She doesn’t want to be famous. She wants to be Alysa.”

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Alysa Liu competes at her second Olympic Games with joy

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Alysa Liu competes at her second Olympic Games with joy

Just before starting her short program in the 2026 Olympic figure skating team event, the new Alysa Liu cruised along the rink boards, smiling broadly, slapping hands with her coaches, Massimo Scali and Phillip DiGuglielmo, as she rocketed past them. 

In the midst of her program, she responded to a front-leaning landing on her double Axel jump with a bemusedly funky facial expression, a reaction Liu could cheerily describe as “like, oopsie” since the imbalance didn’t result in a faceplant.

As she skated off the ice toward the Team USA Box at the Milano Ice Skating Arena after a performance that was fallible but never fragile, Liu pumped both fists in unison, yelled, “Yeah!,” then turned around to tumble into a group hug when her scores were announced.

“I want people to see everything about me,” Liu said, then added an hour later, “I love, I guess, being noticed.”

How different that is than four years ago, when the old Alysa Liu might have preferred to skate with the lights off at the 2022 Beijing Olympics, when the sport brought darkness rather than joy to her life, gave her pain rather than pleasure.

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